What's FACE AIDS all about?

FACE AIDS recognizes the link between education, poverty, and HIV/AIDS, and for the first time, we've launched a campaign focused on this crucial relationship. College and high school campuses around the US will be selling bookmarks with an attached Rwandan-made beaded AIDS awareness pin. The bookmarks and pins are exchanged for $5 donations, which is matched with an additional $5 from private donors. By selling 15 bookmarks, you can send one student to school for an entire year. We aim to raise $20,000, enough to send 100 students to school, by November 1st.